You are reading the article 6 Digital Marketing Tactics To Generate And Convert More Qualified Leads updated in September 2023 on the website Climeeviet.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested October 2023 6 Digital Marketing Tactics To Generate And Convert More Qualified Leads1. Use smart lead generation tools
Marketing automation has been a tremendous leap forward for many businesses. Now that AI-powered tools have made their way into the market, the lead generation process has become more targeted and streamlined.
Imagine a visitor is searching for a solution on your website and would like to find useful information that will help them make a purchase decision.
What if AI could identify the best piece of content to show them, based on the pages they have visited on your site? Or maybe guide them on a personalized journey of discovery until they’re ready to convert? That would make the buyer’s journey so much easier, right?
For example, one of the tools that successfully employs AI for lead generation, CliClap, predicts and applies the next best action for each visitor, providing a personalized and seamless experience to all visitors to your website. By providing the prospect with the precise piece of content needed to move forward in the sales funnel, CliClap helps marketers convert visitors to qualified lead anonymously while reducing manual work.
Another great lead generation tool you can use is LeadFormly.
These are just some of the ways that AI can help you boost your lead generation – there are a plethora of tools being released all the time, striving to help businesses generate better results in less time.2. Start a podcast
Podcasting has come a long way to become one of the most reliable lead generation strategies by many marketers.
According to a 2023 Nielsen survey, 50% of all US homes are podcast fans. The same report also indicates that 49% of podcast listening is done at home, 11% at work, 4% when working out, and another 4% when riding.
What do these statistics tell us?
Access the How to use blogging for lead generation3. Create lead magnets
A lead magnet is a free item or service that marketers offer to visitors and potential buyers in exchange for their contact information, such as email address. Lead magnets can be anything from e-books to videos to coupons, etc.
Demonstrate your unique selling proposition: When your audience gains access to your lead magnet, they should be convinced why they should buy from you and not from the competitors.
Be perceived as highly valuable: It should add value to your readers beyond what the competition is offering. Don’t go for videos—they are very common. Instead, offer something like an e-book or coupons.
Provide a solution to a problem: Your audiences are always on the lookout for solutions online. If your lead magnet can meet their needs, you’ll be building an email list in no time.
The good thing about creating lead magnets is that every contact on your email list becomes a potential lead. Simply put, subscribing to your email list means the lead is willing and ready to convert.4. Run contests
You see them all the time on social media.
And admit it, you do take those contests and sometimes even participate in polls. You, like everyone else, want to test your brain power or have your opinion count somewhere.
One great thing about running contests is that you get people to give up their information. That’s because, in order to register for the contest, every participant will need to give their name and email address. And because everyone loves freebies, you could get a lot of subscribers, especially if the prizes are highly valuable.5. Answer questions on Quora
Writing valuable content on your website is a great way to enhance your brand visibility.
But making that content appear on the first pages of search results can be akin to a jigsaw puzzle, especially if your website is new and you don’t have much authority in your niche. It’s may not be surprising to get not more than 100-page views per month.
All you need to do is watch out for questions related to your area of specialty, and answer them to the best of your ability. Once you focus on being helpful, you become visible and people will see you as an expert in your field and a trusted service provider.6. Leverage social media
You didn’t think I was going to leave out social media, right?
With over 2.7 billion active users, social media has become the most powerful form of marketing. If done right, social marketing can bring massive traffic to your site.Conclusion
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