You are reading the article Pinterest Rolls Out 5 New Updates For Merchants updated in September 2023 on the website Climeeviet.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested October 2023 Pinterest Rolls Out 5 New Updates For Merchants
Pinterest is rolling out five new updates squarely aimed at helping merchants set up a storefront, generate sales, and measure their results.
Over the past six months, the number of Pinterest users engaging with shopping surfaces has grown over 85%.
However, there’s a difference between shopping and buying, and Pinterest wants to help merchants guide users toward taking that next step.
“Today we’re introducing our newest suite of merchant tools to help retailers reach customers this holiday season and beyond…”
Pinterest aims to assist merchants with updates to:
Merchant storefront profile & discovery
Product tagging
Product catalogs
Automatic bidding in ad campaigns
Conversion analytics
Here’s more about each of these updates.
Helping Merchants Get DiscoveredWhen Pinterest users search for shopping-related ideas they’ll now see recommended merchants based on the product category they searched for.
When users visit a merchant on Pinterest they’ll be greeted with an updated profile which more closely resembles a storefront.
An enhanced shopping experience can be found in the ‘shop’ tab.
The shop tab displays in-stock products organized by category, as well as featured product groups and dynamically-created recommendations.
New Product TaggingMerchants can now tag their own images with exact products shown using a new tagging tool.
This update makes it more seamless for shoppers to buy exactly what they see in a photo.
Pinterest notes the improved version of its product tagging tool is in “testing,” so there may be some minor issues early on.
Updates to CatalogsPinterest is rolling out a more intuitive interface for catalogs, which should make it easier to become a merchant.
The company states in an announcement:
With this update Pinterest is bringing catalogs and collections together to create a new shopping ad format.
The new ‘Collections’ ad format will allow merchants to select a main asset and a corresponding product group to create an ad unit with multiple images.
Merchants will also have the option to use video as the main asset if they prefer.
Automatic Bidding For ShoppingMerchants have a new way to scale sales with automatic bidding for shopping.
“Set it and forget it with automatic bidding for catalog sales,” Pinterest states.
Automatic bidding is designed to help retailers maximize their budget without constantly checking on their buy.
Now, retailers can dynamically adjust an ad group’s bid to aim for the maximum number of results.
Conversion AnalyticsRetailers can see how customers are completing their path to purchase with Pinterest’s new conversion analytics.
The visual tool offers a more granular look at conversion performance, with data all summarized in a familiar funnel.
These updates are now available to all retailers on Pinterest.
Source: Pinterest Newsroom
You're reading Pinterest Rolls Out 5 New Updates For Merchants
Update the detailed information about Pinterest Rolls Out 5 New Updates For Merchants on the Climeeviet.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!