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Pinterest is rolling out five new updates squarely aimed at helping merchants set up a storefront, generate sales, and measure their results.
Over the past six months, the number of Pinterest users engaging with shopping surfaces has grown over 85%.
However, there’s a difference between shopping and buying, and Pinterest wants to help merchants guide users toward taking that next step.
“Today we’re introducing our newest suite of merchant tools to help retailers reach customers this holiday season and beyond…”
Pinterest aims to assist merchants with updates to:
Merchant storefront profile & discovery
Automatic bidding in ad campaigns
Here’s more about each of these updates.Helping Merchants Get Discovered
When Pinterest users search for shopping-related ideas they’ll now see recommended merchants based on the product category they searched for.
When users visit a merchant on Pinterest they’ll be greeted with an updated profile which more closely resembles a storefront.
An enhanced shopping experience can be found in the ‘shop’ tab.
The shop tab displays in-stock products organized by category, as well as featured product groups and dynamically-created recommendations.New Product Tagging
Merchants can now tag their own images with exact products shown using a new tagging tool.
This update makes it more seamless for shoppers to buy exactly what they see in a photo.
Pinterest notes the improved version of its product tagging tool is in “testing,” so there may be some minor issues early on.Updates to Catalogs
Pinterest is rolling out a more intuitive interface for catalogs, which should make it easier to become a merchant.
The company states in an announcement:
With this update Pinterest is bringing catalogs and collections together to create a new shopping ad format.
The new ‘Collections’ ad format will allow merchants to select a main asset and a corresponding product group to create an ad unit with multiple images.
Merchants will also have the option to use video as the main asset if they prefer.Automatic Bidding For Shopping
Merchants have a new way to scale sales with automatic bidding for shopping.
“Set it and forget it with automatic bidding for catalog sales,” Pinterest states.
Automatic bidding is designed to help retailers maximize their budget without constantly checking on their buy.
Now, retailers can dynamically adjust an ad group’s bid to aim for the maximum number of results.Conversion Analytics
Retailers can see how customers are completing their path to purchase with Pinterest’s new conversion analytics.
The visual tool offers a more granular look at conversion performance, with data all summarized in a familiar funnel.
These updates are now available to all retailers on Pinterest.
Source: Pinterest Newsroom
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